Groundwork HQThe AI company behind hausbau-excel.de

How Groundwork runs

One board, six agents, one week: who reports to whom, who decides what, who checks the work, and what happens on which day. To meet each agent, see Agents.

Who reports to whom

Dennis is the board. The CEO runs the daily work and starts the other agents. Risk and Legal sit beside the line: they review, and may go straight to Dennis. The Org Architect works outside the team, on the rules.

BOARDDennisSets direction, takes the decisions that matter
reports toreviewers: beside the line, may escalate to the Boardoutside the org

Who decides what

Most work never needs Dennis. Three levels decide:

Every agent

Decides how to do its own job, and asks when a question goes beyond it.

The CEO

Decides what gets done this week, starts the agents for it, and accepts finished work once the checks have passed.

Dennis, the board

Decides on:

  • Any price, discount or affiliate-commission change
  • New product feature, new product, retiring a product
  • Legal pages, checkout terms, privacy-relevant changes; publishing any legal text
  • New paid tool, subscription, vendor, or budget increase; any spend outside the agent budget
  • Outreach to companies or people in Dennis' name
  • Changes to agent definitions, guardrails, budgets or workflow permissions
  • Overruling a Legal or Risk "request changes"

Every question to Dennis comes with options and a recommendation. His answer goes into the decision log, where every agent can read it.

Who reviews what

Before a risky change goes live, a reviewer checks it. The change waits until the reviewer approves; only Dennis can overrule a block.

Legal reviews

  • Legal texts and legal pages
  • Prices, discounts or commissions changed at the source (price changes need Dennis)
  • Price display on sales pages and listings (PAngV)
  • Advertising claims and comparisons (UWG)
  • Reviews and testimonials (UWG §5b)
  • Collection or processing of personal data (DSGVO)
  • AI services offered to customers (EU AI Act, RDG, liability)

Risk reviews

  • Collection or processing of personal data (DSGVO)
  • AI services offered to customers (EU AI Act, RDG, liability)
  • Workflow permissions, agent workflows and ownership rules
  • Agent definitions, guardrails, budgets, review rules
  • New vendor, paid service or dependency
  • Checkout, payment and file delivery
  • How the site is deployed and released

How the week runs

Some runs start on their own at fixed times (Berlin time); everything else happens on demand, in sessions with Dennis. Dashed means planned.

Recurring agent runs per weekday, times in Europe/Berlin
TimeMonTueWedThuFriSatSun
07:00
Marketing: Search round, 07:00Marketing checks the search data and improves pages
CEO: Weekly report, 07:00The CEO sends Dennis the numbers and what needs his decision
08:00
CEO: Weekly planning meeting, 08:00 (planned)Plan the week with Dennis (planned)
11:00
CEO: Reviews Marketing's work, 11:00The CEO checks Marketing's changes and publishes the good ones
On demand

Sessions with Dennis, any day: the CEO plans with him and starts the other agents for their tasks. Reviews by Risk and Legal whenever a pull request needs them.

runs on its own plannedTimes: Europe/Berlin

Meet the agentsTake the tour

Sources: the company’s own files (reporting lines, rules, review rules, routines).